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Field guide · Operating substrate · July 2026

The complete guide to selling engineering and AI services to Florida's public sector (without drowning in logins or paying for leads).

1. Almost all of it is free. The opportunities live on a small number of shared platforms, most of which charge vendors nothing to register or to receive bid alerts. Paid lead-aggregators mostly resell convenience, not access.

Posted July 13, 2026


The three things nobody tells you first

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The mental model: who buys in Florida

Florida public buyers fall into five tiers. Most firms only think about the first two and miss the richest fit.

| Tier | Examples | Where they post |

|---|---|---|

| State agencies | FDOT, FDEP (State Parks, coastal), DMS, the 12 state universities | MyFloridaMarketPlace / VIP; FDOT and universities run their own |

| Counties (67) + school districts (67) | Pinellas, Hillsborough, Orange, Manatee | OpenGov, Bonfire/Euna, DemandStar, BidNet, VendorLink |

| Special districts and authorities | 5 water management districts, seaports, airport authorities, expressway/toll authorities, transit, CRAs, regional planning councils | Mostly DemandStar, OpenGov, Bonfire; some own portals |

| Schools and colleges | County school districts, the 28 state colleges | VendorLink (dominant for districts), Jaggaer, Bonfire, BidNet |

| Federal | USACE Jacksonville, NPS Southeast, FEMA | SAM.gov |

The tier most small firms ignore, special districts and authorities, is often the strongest fit. Seaports buy marine, structural, bulkhead, pier, and underwater-inspection work. Expressway authorities buy bridge design and construction inspection. Water management districts buy water-control structures and GIS. None of these show up if you only watch county portals.

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The minimum viable account set (this is the practical core)

You do not need fifty logins. Six free network accounts plus a few single-agency portals cover essentially every high-population Florida buyer for zero dollars. Register in this order.

| # | Account | Cost | What it covers | Register |

|---|---|---|---|---|

| 1 | MyFloridaMarketPlace / VIP | Free (1% fee only when you get paid) | Every state agency, including FDEP and FDEP State Parks; some universities and water districts. The non-negotiable anchor. | vendor.myfloridamarketplace.com |

| 2 | OpenGov Procurement | Free, unlimited agencies on one login | Pinellas, Sarasota, Orange, Collier, Hernando, Volusia, Seminole, Leon, Flagler, Alachua, and hundreds more. The single biggest free win. | procurement.opengov.com/signup |

| 3 | Bonfire / Euna Supplier Network | Free per portal | Hillsborough, Pasco, Marion, Monroe, plus many school and university portals (UCF, FAU, FGCU). | supplier.eunasolutions.com |

| 4 | BidNet Direct (Florida Purchasing Group) | Free Basic tier | Florida local-government consortium members (Polk, Hernando, others). Vendor Registry folds into this on 2026-03-31. | bidnetdirect.com/florida |

| 5 | DemandStar | Free for ONE agency only | Set your one free agency to your most valuable local buyer (for Tampa Bay, that is often Manatee or SWFWMD). Additional counties cost about $35/year each. | demandstar.com |

| 6 | SAM.gov + Login.gov | Free | Federal floor. The UEI registration is free; ignore anyone who charges for it. | sam.gov |

Then add the free single-agency county portals as needed: Miami-Dade (INFORMS), Palm Beach (VSS), Jacksonville/Duval (1Cloud), Lee (Ionwave), Broward (BidSync/Periscope). One quick registration each.

Two free-tier traps to know. DemandStar's free tier is one agency only; it is not broad free coverage, despite how it is sometimes described. BidNet's free Basic tier covers member agencies but whether it auto-notifies for a given agency varies, so confirm per agency rather than assuming.

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State agencies in detail

MyFloridaMarketPlace / VIP is the spine. One registration with the right commodity codes (Florida uses a subset of UNSPSC, selectable in-portal) drives email alerts for most state-agency solicitations over $35,000. Select two sets of codes: engineering/surveying/architecture for design work, and IT/software/data/R&D codes for the AI-systems line. They feed different opportunity streams from the same profile.

FDOT runs two separate tracks, and they are not interchangeable.

FDEP routes both its bureaus through VIP. The Bureau of Design and Construction (BDC) procures all engineering and construction for the State Park system (the boardwalks, trail bridges, and support structures), and construction bidding requires a biennial BDC prequalification letter (request via BDC_Contracts@dep.state.fl.us). The Office of Greenways and Trails is a coordination office; it does not procure directly, so Greenway engineering work flows through BDC. The single highest-value item to watch is the periodic Statewide Coastal Engineering Continuing Services RFSOQ (a multi-year qualifications-based bench). The coastal side (Resilience and Coastal Protection) mostly reaches private firms as subcontracts to local-government grant recipients, not as direct ads.

DMS and the AI/IT lane. There is no dedicated "AI procurement" channel in Florida. AI, automation, and IT professional services post through the same VIP commodity-code stream and through DMS vehicles like the IT Staff Augmentation State Term Contract. FDOT has already bought AI work (a standard-specifications AI project) through research/R&D commodity codes, not the design track, which is why selecting the IT/R&D codes in VIP matters.

Universities are fragmented. The 12 state universities split mainly between Jaggaer (UF, USF, UNF, likely FIU) and Bonfire/Euna (UCF, FAU, FGCU, Florida Poly). USF, your Tampa Bay backyard, requires an emailed invitation to register (suppliersetup@usf.edu), so do that one deliberately. The 28 state colleges lean on BidNet and VendorLink.

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Counties and schools

For counties, the play is consolidation. One free OpenGov account covers a large share of Florida counties; Bonfire/Euna covers most of the rest; the few holdouts have their own free portals. The single most relevant fact for a Tampa Bay firm: Pinellas, Sarasota, Hernando, Orange, and Collier are all on OpenGov, so one free account watches all of them.

For school districts, VendorLink is dominant (Hillsborough, Polk, Orange, Osceola, Sarasota), so one free VendorLink account is the highest-leverage school play. Miami-Dade and Duval lean DemandStar; Broward and Orange require SAP Ariba (free Standard account) to actually transact.

County AI and IT consulting work shows up under the Business Technology Services / IT / Innovation departments. The live proof is Pinellas County's RFP 26-0564 (AI Strategic Roadmap and Governance Framework, due 2026-07-16, on OpenGov): an enterprise AI advisory engagement a small firm can prime, no PE stamp required.

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Special districts and authorities (the part most firms miss)

This tier is where a marine, structural, coastal, inspection, or AI firm finds the cleanest fit. Almost all of it is free, mostly through DemandStar, OpenGov, or Bonfire.

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The channels portals miss (where your real leads come from)

Florida APEX Accelerator (free, and the first call to make). A statewide, no-cost government-contracting assistance network. It provides free consulting, a free bid-match service that emails you matching opportunities across federal, state, and local, proposal review, and buyer/prime matchmaking events. Your local office is the Florida APEX Accelerator at Pinellas County Economic Development in Clearwater (Yolanda Goodloe, 727-453-7228). They will also walk you through SAM and VIP registration for free, so you never pay a "registration service."

Florida SBDC and SBA. Free consulting with a government-contracting track, co-located with APEX in Pinellas.

Prequalification benches (the actual gate). This is the step most firms skip and then wonder why they never win. Get prequalified before the RFP drops:

Each agency's prequalification is separate, and subconsultants often need it too.

Professional associations as warm channels. ACEC Florida (with the Florida Engineering Society) is the trade body for consulting-engineering firms; members get the weekly "Florida Register" RFP feed and a teaming directory. Membership leans on a Florida-registered PE principal, so confirm eligibility if your firm is EI-led. AGC, APWA-Florida, and county pre-bid meetings and matchmakers are where you meet the people on selection committees.

Teaming and piggyback. Most large FDOT, USACE, and FDEP vehicles are IDIQ awards held by large primes who issue task orders; the realistic entry for a specialty firm is as a named subconsultant. Cooperative ("piggyback") contracts (Sourcewell, OMNIA, NASPO ValuePoint) work for commodities and IT, but frequently exclude architecture and engineering because of qualifications-based-selection law, so they fit your software/AI line better than your PE services.

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Federal, briefly and honestly

A secondary track for a Florida coastal/structural and AI firm. Register on SAM.gov (free; the friction is exact-name-match to IRS records and about 7 to 10 business days). The relevant buyers are USACE Jacksonville District (Florida coastal and military A-E, all under IDIQ/MATOC, so pursue as a subconsultant), NPS Southeast (a live multidiscipline A-E small-business set-aside), and FEMA (episodic disaster recovery, routed through APEX). Do the free registration; pursue federal opportunistically through teaming, not as a solo prime.

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When paid tools are worth it (mostly, they are not, yet)

| Tool | Price | Verdict for a small FL firm |

|---|---|---|

| ConstructConnect | $129 to $199/month per market, more above | Skip. Built for GCs and subs chasing private commercial work, not CCNA professional services. |

| Dodge | roughly $6,000 to $12,000/year per seat | Skip. Same mismatch, higher cost. |

| GovSpend | roughly $7,000 to $25,000/year | Skip. A sales-intelligence tool, not a bid-finder. |

| BidPrime | roughly $1,500 to $12,000/year | Skip, and watch the auto-renewal. |

| DemandStar / BidNet paid upgrade | $35 to $599/year | The one defensible small spend, once you can prove repeat bidding in a specific geography. |

The honest rule: the free set plus APEX's free bid-match gives you roughly the coverage a paid aggregator sells. Pay only when search-and-alert time, not access, becomes the bottleneck, and even then start with a single-geography DemandStar or BidNet upgrade.

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The action sequence (all free unless noted)

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How Rarefied Earth uses this

This is the map our own firm runs on. We registered the free anchors first (VIP, OpenGov, DemandStar, FDOT Contact Mailer), we are working the prequalification benches, and our highest-value live pursuit came from exactly the place this guide says it would: a relationship pointer into a State Parks office, plus a county AI-governance RFP that surfaced on a free OpenGov account. We skipped the paid aggregators. The point is not that we know the landscape; it is that the landscape is navigable for free if you have the map, and the map is above. Take any of it.

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Claims to verify before publication

Carried forward from the four research passes; resolve before this ships:

Sources

State: vendor.myfloridamarketplace.com; fdot.gov/procurement/professionalservices.shtm; fdot.gov/contracts/bsn-subscribe.shtm; floridadep.gov/parks/adm; dms.myflorida.com. Counties/platforms: opengov.com/products/procurement/suppliers; supplier.eunasolutions.com; network.demandstar.com/pricing-suppliers; bidnetdirect.com/florida; vendorregistry.com (closing 2026-03-31). Districts/authorities: swfwmd.state.fl.us/business/procurement; portcanaveral.com/business/vendor-services; tampa-xway.com/doing-business/procurement; tbrpc.org/about/rfp. Relationship/federal: flapex.org; pced.org/government-contracting-assistance-resources; fdot.gov/procurement/prequalification-applications.shtm; acecfl.org/membership; sam.gov; saj.usace.army.mil/SmallBusiness. (Full per-claim URLs retained in the research dossiers behind this draft.)